Many people start a website because they have stories or ideas to share with the world, but at its core, running a website is like running a business. You spend countless hours perfecting your content, pay for web hosting, and you should be expected to earn money for your efforts.
Thankfully, running a website can be very profitable, but this might not be the case initially. You need to be smart and properly identify all of the ways you can make additional money from your creation. Here are 5 ways to make additional money from your website.
1. Google AdSense
No matter where you go on the Internet, there are ads, and for a good reason. A large amount of income is generated from ads and Google AdSense is easily the most important one. To put it simply, Google AdSense displays ads on your website from other companies or websites. It is easy enough for anyone to incorporate.
Google will provide a code that you can copy and paste into the areas you want to display the ad. Anytime someone clicks on it, you get money. Quick, simple, and most importantly profitable. The only downside is that you have no real control on what kinds of ads will be displayed on your website. This can be problematic sometimes, but the rewards outweigh the risks.
2. Affiliate Marketing
Are you good at getting ad clicks? If so, it’s time to start considering affiliate marketing strategies. Affiliate marketing is easy to understand. You advertise a third-party product on your website and when a visitor clicks on it and makes the purchase, you get a slice of the profits. Simple and effective.
The most important part of affiliate marketing is understanding your community. For example, if you run a video game blog and start advertising sewing kits, don’t expect much profit. However, if you were advertising a new gaming headset, controller, or another gaming related product, there is a very high chance that your visitors will be interested.
As a content creator, you will gather a following and that following will probably be willing to tip you money for all of the hard work you put in. From new blog authors all the way to up and coming YouTube talent, most content creators have and rely on a Patreon account for a steady dose of income.
Patreon is a third-party website that you can sign up for and set up an account. This allows for anyone to tip you money. At the end of your content it you can add the link to your Patreon account for visitors to donate if they feel inclined. However, you don’t need to only rely on generosity. Many top content creators will reward their patrons with early access to their content.
This adds an incentive for patrons to donate and for creators to create, making it a win-win situation.
4. Rent Ad Space
Just when you thought we were done talking about advertisement, we’re back at it. Many websites will rent out a small portion of their website’s advertisement space to simply display a set ad, graphic, video, or banner on their website. Unlike other advertising methods, you do not have to track anything, although clicks are good information for negotiating further deals.
However, it is important to realize this kind of opportunity usually only happens once your website gets a fair amount of traffic. Another factor that determines the offers you get is the type of content you produce. For example, advertisers may steer clear of a website that uses profanity or other mature content.
5. Selling Merchandise
If you create popular content and have a strong following, it’s very likely that your visitors would like to buy merchandise. This can be as simple as sticking your logo on a T-shirt, coffee mug, or something else, but don’t underestimate it. This can be a highly profitable section of your website.
However, it does require a lot of work. For starters, you need to actually have merchandise to sell and an e-commerce store set up on your website. While this is a simple idea, do not underestimate how much work is required. You also need to make sure your visitors would be willing to buy something. It’s better to test the waters first with some sample merchandise before committing.
A Final Way to Get Additional Money
When you create your website, you are picking a web hosting package with a set amount of resources for you to use. However, what if you decided to sell those resources to someone else? This is known as reseller hosting and it can quite profitable. Reseller hosting is quite common, and many entrepreneurs take part in it.
Regardless of which methods you decide to use, these are only 5 ways to make extra income on a website. In reality, there are hundreds of ways you can make money off of your website. Find the techniques that work best for you.