Google AdWords has become the 800 pound gorilla when it comes to placing your ads in front of audiences. Although nearly every reputable company uses AdWords, many have gripes and wish for alternatives that are cheaper or fit their needs better. Are there any out there that fit this description? Let’s take a look at some of the alternatives to AdWords in the marketplace today.
Bing Ads was created by Microsoft and Yahoo as an alternative to AdWords, and although control of it has been shifting lately, it remains a juggernaut of Internet advertising. The network has a primary focus on customer service and on creating a great interactive relationship with marketers. It is not that much cheaper than AdWords and its market size is certainly smaller, but the traffic you get will be of a higher quality. This benefit alone may be the one you are looking for.
Facebook Paid Ads
A site with more than 1 billion active members is certainly a place to consider when looking to advertise. However, Facebook is not very efficient at ROI and conversion rates for advertising. AdWords allows marketers to target age and gender and other general demographics which is certainly helpful. Facebook however offers key benefits over AdWords in this area. You can target your advertising demographic better and some of the tools they provide for understanding the effectiveness of your ad spend are more useful.
Twitter allows you to reach an audience based on similar member interests, geography, gender, or device. In addition, you can maximize the relevancy of your ad messages by targeting keywords in people’s Tweets. Twitter is very popular (and looks to become more so with the new US President using it daily), so it may make sense to give them a look as an alternative to AdWords. Twitter offers promoted tweets which show up in the Twitter feed of people who may want to buy the products and services you are selling. They are highly targeted and tend to get a good level of response. But the twitter audience is significantly smaller than the one that interacts with AdWords.
With a community of more than 500 million members, Instagram is one of the world’s largest mobile ads platforms. Businesses use the Instagram platform to send videos and share stories with a targeted audience. For the right products, Instagram can be great for interacting with your community, showcasing your inventory, demonstrating what your products can do, creating anticipation and highlighting highly satisfied customers. It has a smaller audience as compared to AdWords, but it is also less expensive.
Another option and an alternative to these companies is to hire an AdWords Management company to assist you in getting the most out of you Google AdWords activities. These companies can increase your ROI and will often quickly pay for themselves.
These ad platforms demonstrate that there are viable alternatives to Goggle AdWords. Each though has benefits and liabilities that should be considered. And, as with any expenditures in advertising the key things to contemplate are your budget and the expected ROI. With all things considered and if you have the money to spend, there is no doubt however that AdWords is tough to beat.